Years ago, the term ‘artificial intelligence’ would have triggered conversations about science fiction and robots learning how to love (who could forget Spielberg’s film A.I. Artificial Intelligence?)
But technology has come a long way, and today, artificial intelligence (AI) has successfully leaped from the realm of sci-fi to the real world. AI-powered applications such as chatbots and digital assistants are becoming more commonplace, with 77 percent of consumers using an AI-powered service or device on a regular basis.
In the world of marketing, research shows that AI is one of the top trends people are watching. When BrightEdge asked content, search, and digital marketers about what they saw as the next big trend in marketing, the top 3 answers were consumer personalization (28.66 percent), AI (25.69 percent), and voice search (21.23 percent).
What’s interesting is that those three responses, which total 75 percent, all fall into AI territory. As BrightEdge puts it, this tells us that, “AI is more pervasive and prominent than the respondents realized.”
With the pervasiveness of AI, you might be wondering: can small to medium retailers and agencies leverage the technology?
The short answer is, yes. Contrary to what some might think, AI isn’t just for companies with big budgets. Artificial intelligence is more accessible than ever, and there are things you can do right now to use AI to market and sell more products.